Recently, the chairman of Shandong Luming Aluminum Co., Ltd. personally led a delegation to Vietnam to showcase the company’s products at a major local trade show for the door, window, and building materials industry. This trip represents a key strategic move for the company to deepen its presence in the ASEAN overseas market and seize regional development opportunities, as well as an important initiative to further strengthen Sino-Vietnamese cooperation in the building materials industry by leveraging the customer base and brand reputation built through previous domestic and international exhibitions. As a leading enterprise rooted in the core aluminum profile industrial cluster in Weifang, Shandong, Luming Aluminum has long established a strong reputation in both domestic and international building materials markets thanks to its comprehensive production system, superior product quality, and mature foreign trade service capabilities. The company’s prior active participation in the 2025 Weifang Building Materials Industry Chain International Supply and Procurement Matchmaking Conference—where it engaged face-to-face with global buyers and accumulated experience in cross-border cooperation—laid a solid market foundation for this trip to Vietnam.

This major Vietnamese doors, windows, and building materials event was held at a renowned local multi-purpose banquet and convention venue. The venue was elegantly and meticulously arranged, bringing together leaders from local Vietnamese industry associations, executives from leading building materials companies, doors and windows contractors, regional distributors, and trade representatives from multiple countries to discuss industry development and explore supply-demand partnerships. During the opening ceremony, the Chairman of Luming Aluminum signed a strategic cooperation memorandum of understanding with representatives from several major Vietnamese building materials companies, formally establishing long-term cooperative relationships between the parties. When sharing industry data at the event, the organizers noted that ongoing projects in Vietnam—including urbanization, the development of commercial complexes, and residential renovations—are driving sustained growth in market demand for architectural and industrial aluminum profiles. However, due to insufficient local production capacity for high-end aluminum products and limited manufacturing technology, Vietnam still relies heavily on imports for a significant portion of its high-quality profiles. This situation presents vast opportunities for collaboration with Chinese aluminum profile manufacturers that possess full-chain production capabilities.

At the exhibition booth, Luming Aluminum meticulously showcased its full product lineup, including flagship architectural door and window profiles and specialty industrial aluminum profiles. The display covered the market-leading 6063-T5 alloy profiles, as well as products featuring various mainstream surface treatment processes such as anodizing, fluorocarbon coating, wood grain transfer, and electrostatic powder coating. Given Vietnam’s tropical climate—characterized by year-round high temperatures, heavy rainfall, and high levels of humidity and salinity—our team focused on promoting high-weatherability fluorocarbon-coated profiles to visiting buyers. These products offer excellent resistance to corrosion, UV rays, and fading, making them ideal for long-term outdoor applications such as curtain walls and windows and doors in high-rise residential buildings; At the same time, targeting the essential housing market in local towns and villages—such as self-built homes and street-front shops—we simultaneously launched cost-effective standard anodized profiles, comprehensively covering market demands across all price segments.

Throughout the exhibition, a steady stream of Vietnamese door and window manufacturers, real estate developers, and building materials wholesalers visited our booth to inquire and discuss business opportunities. The Chairman, along with the accompanying sales and technical teams, patiently hosted all visitors and provided detailed answers to practical questions of widespread concern, including product specification customization, weight-per-meter parameters, export tariffs, ocean freight transit times, letter of credit settlement, small-batch trial orders, and mold development. Leveraging the foreign trade service experience gained at the previous Weifang International Supply and Procurement Matchmaking Fair, the team was able to precisely match the procurement needs of different clients. On-site, several local Vietnamese distributors and processing companies immediately reached cooperation agreements regarding sample shipments and small-batch trial orders, resulting in highly fruitful negotiations at the exhibition. Through this face-to-face offline exchange, Luming Aluminum further opened up direct sales channels to Vietnam’s end-user market, moving away from the traditional multi-tiered intermediary distribution model. This has effectively reduced distribution costs and significantly enhanced the brand’s competitiveness and influence in the local market.

Following the successful conclusion of the multi-day exhibition and on-site contract signings, Lu Ming Aluminum specially organized a high-end business appreciation dinner to further deepen mutual ties, refine cooperation terms, and discuss long-term development plans. The company cordially invited guests from various sectors, including representatives from local industrial park management, executives from building materials industry associations, heads of partner companies, local logistics and customs clearance service providers, and seasoned professionals from the door and window industry. The dinner was held in the banquet hall of a star-rated hotel in Hanoi. The venue featured an elegant and grand atmosphere, with tables, chairs, floral arrangements, and decorations meticulously arranged, creating a formal yet cordial environment for interaction. The entire core team of Lu Ming Aluminum—including members from foreign trade, technology, engineering, and finance—was in attendance. They gathered with partners from various sectors in Vietnam to engage in in-depth discussions in a relaxed and friendly atmosphere.

During the banquet, the Chairman of Lu Ming Aluminum took the stage to deliver a speech, beginning by expressing sincere gratitude for the warm hospitality and full trust extended by colleagues from various sectors in Vietnam. He then provided a detailed overview of the company’s comprehensive capabilities: Located in the Linqu Aluminum Profile Industrial Belt in Weifang, Shandong, the company possesses a complete integrated industrial chain encompassing in-house mold R&D, aluminum billet extrusion, aging and heat treatment, surface treatment, finished product warehousing, and integrated foreign trade customs clearance. Multiple intelligent extrusion production lines and specialized testing laboratories ensure consistent product quality, with products exported to numerous regions worldwide, including the Middle East, Africa, Southeast Asia, and Central Asia. At the same time, the Chairman clearly outlined the company’s two core development plans for the Vietnamese and ASEAN markets: In the first phase, the company will continue to expand the export scale of standard aluminum profiles for doors and windows, providing partners with a stable and high-quality supply of goods; in the second phase, the company will steadily advance the site selection and establishment of a local production base in Vietnam, with the goal of achieving local factory construction, local production, and local supply in the future. In addition, the company pledged to provide all partners with complimentary technical training, on-site installation guidance, and full-cycle product warranties, among other supporting services, to fully lower the operational barriers for its partners.

During the open discussion session, the atmosphere was lively yet pragmatic. Guests were divided into small groups and engaged in in-depth, one-on-one discussions tailored to their specific business needs. Major local Vietnamese door and window manufacturers focused on exploring OEM cooperation models following the completion of the new factory, hoping to leverage Luming Aluminum’s advanced production technology and mold R&D capabilities to develop locally distinctive door and window products; Investment promotion officials from local industrial parks provided detailed explanations of preferential policies for foreign-invested factory construction, including corporate income tax exemptions, subsidies for factory construction, a fast-track visa process for foreign employees, and support for local worker skills training, actively encouraging Luming Aluminum to establish a factory there; cross-border traders, meanwhile, focused on practical details such as tiered pricing for bulk purchases, container loading ratios, and the processing of cross-border customs clearance documentation. Heads of our various departments fulfilled their respective roles, addressing questions point by point, documenting cooperation requests, and agreeing with several prospective partners to submit formal cooperation proposals within a specified timeframe.

During the banquet, Chinese and Vietnamese colleagues also engaged in lively discussions on topics such as market conditions in the building materials industries of both countries, market price trends, and the prospects for infrastructure development. Several Vietnamese industry professionals noted that Chinese aluminum profile products feature consistent quality and leading manufacturing processes, while Lu Ming Aluminum, with its combination of production capacity, technology, and comprehensive support services, is a partner worthy of long-term trust. The entire dinner went beyond mere short-term trade negotiations, extending the perspective of cooperation to the level of long-term mutual benefit and joint industrial development. It systematically mapped out a multi-dimensional cooperation framework covering product exports, regional agency agreements, OEM manufacturing, and overseas factory construction, effectively resolving communication barriers and concerns associated with cross-border collaboration.

During this trip to Vietnam—from supply-demand matching at professional trade shows and the signing of strategic cooperation agreements to in-depth discussions and long-term planning sessions at the business dinner—Shandong Luming Aluminum not only further expanded its sales channels in the ASEAN market and established high-quality overseas partnerships but also cleared numerous preliminary obstacles for the establishment of its production base in Vietnam. This series of initiatives not only represents the steady implementation of the company’s international development strategy but also fully demonstrates the determination of high-quality domestic aluminum enterprises to go global and embrace the international market. Moving forward, Luming Aluminum will continue to take quality as its foundation and integrity as its bond, deepening cooperation with partners in Vietnam and other ASEAN countries to jointly create a new future of mutual benefit and win-win outcomes.